Email Marketing
Email Marketing: Using the Permission-based Method
Email marketing has become a trend nowadays. There are thousands of companies making use of it on wide variety of ways. However, not all of them are effective since people today are becoming aware of this marketing scheme. What you can do now is to dare to become different among the other marketers. You have to make use of the permission –based method in order for you to get the attention of the potential clients. Email lists have something to do with this—you have to be aware of the sales leads so you can properly target the right people whose interest is on your niche.
Why Permission-based?
Permission-based email marketing means that your recipients are aware that they’ll receive regular mails from you. Email marketing which doesn’t ask for the recipient’s permission ended up failing on their business. Why? 90% of those mails will be labeled as spam and if detected by the cyber authorities your site will be banned. All your efforts and your money will be wasted and you have to start from scratch.
What’s good about permission based email marketing?
Permission-based marketing is simply effective. Not only it’s effective but also you will get a good name out of it since you will never be marked as spam. Although there are instances that some clients forgot that they have subscribed and marked you as spam, at least it’s not that much compared to email marketing that are not permission based.
How to Do Permission based email marketing?
Here is the list of what you can do in your email marketing if you want it to be permission-based:
- Attract Visitors in your site
How can you attract your potential customers? Successful marketers have seen how effective infomercials and other info products are. In our information-hungry society, all people hunger for information that will help them in their problems. In cases that you wanted to lose weight, lots of people will go search the internet and search for free eBooks and guides. Take note of the term “free”. It means that you have to give them a freebie like free eBook and guide how to effectively lose weight.
- Double Opt in
After the clients have placed their emails on your opt-in list in your website, they will receive a confirmation email to “confirm” if they really wanted to become part of the email list and constantly receive updates from the company—newsletters, announcements, contests gimmicks or whatever types of valuable information you want to give them. Once they confirmed, it’s already called opt for your offer for the second time which means that they are so much interested to what you have to offer them.
Marketers have seen how effective this type of email marketing is especially if you don’t depend on email lists for sale. By using the permission based marketing, not only you will gain success on your growing business—you’ll also build your reputation which makes the clients trust you more.